The Social Contract - Book Review of 'The Lexus and the Olive Tree' by Thomas FriedmanThomas L. Friedman explains that the old world order of the Cold War has been replaced by a new paradigm of globalization. In this system, finance, information and technology are being democratized. The Lexus automotive brand of the title is the emblem of globalization. The Olive Tree stands for deep local cultural connections. The tension between globalization and cultural identity is the defining conflict of the new era.
The Lexus and the olive tree
With an OverDrive account, you can save your favorite libraries for at-a-glance information about availability. Find out more about OverDrive accounts. In the wake of the horrific terrorist attacks against the World Trade Center in New York and the Pentagon in Washington there is a nearly universal response: "How could such a thing happen? In describing the worldview that permits and encourages the use of violence against American civilians, Friedman identifies a scorching resentment of U. This resentment has increased exponentially with globalization, which, ironically, has provided the angry men with the very tools and technology that allow them to personally strike at the U. After this week, there is no doubt that these men - and the violent rage that drives them - are now America's greatest foe. New here?
The author, an award winning journalist with the New York Times, tells us that his book is an effort to explain the new era of globalization which has replaced the Cold War system. The first part shows how the system works; the second explains how nation states, communities, individuals and the environment interact with the system; the third examines the back lash against globalization; and the fourth discusses the unique role the U. The 'blurb' at the back of the book tells us that the author 'traveled to the four comers of the globe, interviewing everyone from Brazilian peasants to new entrepreneurs in Indonesia, to Islamic students, to the financial wizards on Wall Street and in Silicon Valley. Two outside sources are stressed. The Economist, which the author considers to be far ahead of any other news organization in understanding globalization; and advertisements from Madison Avenue, whose copywriters, he thinks, have 'tremendous insight' into the subject. The title is unfortunate, and the author has to take several pages explaining it 'Globalization is what is new
Friedman that posits that the world is currently undergoing two struggles: the drive for prosperity and development, symbolized by the Lexus LS , and the desire to retain identity and traditions, symbolized by the olive tree. He says he came to this realization while eating a sushi box lunch on a Japanese bullet train after visiting a Lexus factory and reading an article about conflict in the Middle East. Friedman explains " globalization " by recounting stories of his actual experiences in interfacing with many of the global movers and shakers. He proposes that "globalization is not simply a trend or fad but is, rather, an international system. It is the system that has replaced the old Cold War system, and, like that Cold War System, globalization has its own rules and logic that today directly or indirectly influence the politics, environment, geopolitics and economics of virtually every country in the world. The "Big Idea" in The Lexus and the Olive Tree is found on page where Friedman explains that: "if you can't see the world, and you can't see the interactions that are shaping the world, you surely cannot strategize about the world.
The Lexus and the Olive Tree. Read the Review. What was it that Forrest Gump's mama liked to say? For me, an inveterate traveler and foreign correspondent, life is like room service—you never know what you're going to find outside your door. Take for instance the evening of December 31, , when I began my assignment as the foreign affairs columnist for The New York Times. I started the column by writing from Tokyo, and when I arrived at the Okura Hotel after a long transpacific flight, I called room service with one simple request: "Could you please send me up four oranges.