Scarborough & Cornwall, Essentials of Entrepreneurship and Small Business Management | PearsonIt may be a man or woman, someone from reach or poor family background, a technologist or someone without sophisticated technological background, a college graduate or high school dropout. It is a fact that entrepreneurship is the key to solve what is known as dependency syndrome on salaried employment and unemployment. In creating and growing a new business, any individual entrepreneur needs to understand how to create and manage a new venture and its risk and efforts to overcome the inertia against creating something new. This material is designed to help you understand different concepts of entrepreneurship and competencies in entrepreneurial development and small business management. It also provides you the desired knowledge, skills, and competencies that would enable you to become confident entrepreneurs who are capable to create and innovate important business ideas. The words entrepreneur and entrepreneurship have acquired special significance in the context of economic growth in rapidly changing socio-economic and socio-cultural climates both in developed and developing countries. The unpredictable ability of entrepreneurs to turn leads into gold or coal into diamond, which governments have always been excited about the possibility of creating more entrepreneurs in their societies, has made the field entrepreneurship and small business promotion as one of the most consistently popular interventions funded by donors and governments alike.
Entrepreneurship Meaning and Definition - Entrepreneurship and Small Business
Essentials of Entrepreneurship and Small Business Management, 9th Edition
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