Less and More // The Design Ethos of Dieter Rams
German industrial designer, Dieter Rams has established himself as one of the most influential designers of the 20th century. His name has been strongly associated with the consumer products company Braun for which he had been working for over 40 years, and the Functionalist school of industrial design. His elegantly clear visual language not only defined product design for decades, but also our fundamental understanding of what design is and what it can and should do. Rams once explained his design approach in the phrase "Weniger, aber besser" which translates to "Less, but better. Good design is innovative Good design makes a product useful Good design is aesthetic Good design helps us to understand a product Good design is unobtrusive Good design is honest Good design is long-lasting Good design is consequent to the last detail Good design is concerned with the environment Good design is as little design as possible. Less and More by Gestalten reveals the design philosophy of Dieter Rams. Apart from the rich visual presentation of his designs, the book contains new texts by international design experts that explain how the work was created, describe its timeless quality, and put it into current context.
Rams was employed at Braun from to , during which time he designed or co-designed over products. From a good ordinary design there should always be the possibility for an outstanding, self-explanatory design to arise. It very seldom happens. However, I might be explaining things better if I was to offer a few lesser-known details such as: 1 he was the first to design a clear plexiglass cover on a record player [2. When a designer originates things we take for granted as having always been that way, when he makes things that are in continuous use for decades and when his influence can be seen and felt for generations afterward, it is clear that individual is practicing the profession at its highest level. No matter what kind of design you engage in [3.